🟢 Actively Hiring · 9d ago ⏳ Closes in 82 days 🇬🇧 UK Corridor 🛡️ UK Work Eligibility 🏢 FULL_TIME

Jewellery Sales Consultant

🏢 Sonny's Jewellers · 📍 Birmingham, England · 🕒 Oct 14, 2026 · Ref: OP-VERIF-145BED97
Benchmark Compensation (Annual Base)
£20,000 - £30,000
£1,667 - £2,500 / mo
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Position Overview & Specifications

ABOUT US:

Sonny's Jewellers is a national award-winning, family jewellers, based in the heart of the Jewellery Quarter. The company has expanded over the last few years to incorporate a second store – JQ Diamonds, also in the heart of the Jewellery Quarter.

We aim to be the family jeweller of choice for all our clients jewellery needs, throughout their lifetime.

We hold one of the largest selections of jewellery available for purchase straight from the counter, including a wide range of engagement ring options. Our in-house goldsmith, design team, and diamond specialists are here to provide the client with the best customer experience.

OUR VALUES:

To operate with fairness, caring and respect and prove ourselves to be reliable in every situation.

THE ROLE:

As a sales consultant for Sonny's/ JQ Diamonds, you will play a crucial role in assisting the store in delivering its sales targets and achieving its key objectives. Looking to build on your retail and product knowledge, you will be a dedicated and committed team player with a passion for delivering excellent customer service, ensuring everyone has a fantastic experience in our store.

We were recently voted Retail Sales Team of the Year 2021 in the Retail Jeweller’s UK Jewellery Awards and we are looking for someone to join our award-winning sales team.

PURPOSE OF THE ROLE:

  • Your role is to be the expert guide for our customers, to make a well-informed decision regarding their jewellery purchase or any other jewellery service we may provide. You will help them navigate through our vast selection of jewellery using your jewellery knowledge.
  • You will avoid hard-sales tactics - and let your genuine expertise and the quality of the jewellery do the talking. We focus on building long-term customer relationships; therefore, meeting customer expectations at every stage is crucial.

YOUR DUTIES AND RESPONSIBILITIES:

  • Developing in-depth knowledge of the products & the company and conveying this with pride & enthusiasm to customers.
  • One-to-one sales and product demonstration
  • Ability to up-sell other products and maximise one-to-one sales opportunities.
  • Assisting customers through our bespoke design service.
  • To work alongside management to maximise profits, exceed client's requirements and set an excellent standard of customer service.
  • Converse with clients via the phone and email to drive sales.
  • Maintaining the excellent presentation of the jewellery and showroom.

You may be also be required to carry out other tasks under the direction of your manager, senior sales team or the managing director.

WHAT WE EXPECT:

Essential Experience / Attributes

  • Excellent verbal and written communication skills.
  • Diamond, gemstone, and precious metal jewellery product knowledge.
  • Customer-focused, able to handle customer complaints and queries in a highly professional manner.
  • Strong administration skills with great attention to detail.
  • Flexible and adaptable to change.
  • Capable multi-tasker with the ability to prioritise workload depending on business needs.
  • Proven record of achieving sales targets.
  • Well presented.
  • IT literate.

WHAT WE OFFER:

Working for us as a Sales Consultant is more than just a job, it’s a career. You will part of a genuinely trend-setting, modern premium brand which is steeped in heritage and renowned for quality and creativity. As well as an attractive salary and benefits package, including profit share, we offer a range of development opportunities to help you reach your full potential.

Competitive salary

Performance incentives

Employee discounts

HOURS:

Mon-Sun 9:00-5:30, 5 days a week, with days subject to change based on business requirements. This is a retail role which requires you to work Weekends.

Job Types: Full-time, Part-time, Permanent
Part-time hours: 37.5 per week

Salary: £20,000.00-£30,000.00 per year

Benefits:

  • Company pension
  • Employee discount

Schedule:

  • Monday to Friday
  • Weekend availability

Supplemental pay types:

  • Bonus scheme
  • Performance bonus

Ability to commute/relocate:

  • Birmingham: reliably commute or plan to relocate before starting work (required)

Experience:

  • Retail sales: 1 year (preferred)
  • customer service: 1 year (preferred)

Work Location: One location

Application deadline: 24/02/2023
Reference ID: Jewellery Sales Consultant
Expected start date: 06/03/2023

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