Position Overview & Specifications

Rare London is a party-wear brand with a global retail footprint and a fast growing online presence. We are looking for a high energy and talented Marketing and Content Creator to work alongside our Managing Director and Head of Marketing to plan and execute a marketing strategy that will take our brand to the next level!

This is an exciting role for someone who has a passion for fashion, eCommerce and marketing. You will have full ownership of our website platforms and responsibility for delivering all marketing activity and campaigns.

This is a huge opportunity to develop your skills and make this role your own!

Key responsibilities of this role includes:

eCommerce Management - Manage and update product information, pricing, promotional offers, imagery and content on our websites and 3rd party stores (Shopify, eBay, etc)
Social Media - Create and implement a content-led but engagement-focused social media strategy across all platforms (Instagram, Facebook, TikTok) to increase brand awareness and followers, and to maximise website conversions.
Influencer Management - Source new influencers and manage existing relationships to drive traffic to our websites and maximise conversions.
PR - Seek new earned media opportunities for good news stories, client photoshoots and product placements to build brand awareness (via stylists, magazines, publications, etc).
Email Marketing - Create and manage a series of email marketing flows/campaigns designed to maximise the Average Order Value (AOV) and Lifetime Value (LTV) of our customer base.
Affiliates - Build out our current affiliate programme to attract new publishers and look for new affiliate programmes to drive additional, target traffic to our websites.
Paid Media - Support our paid media agency with the creation and management of Facebook/Instagram ads, Google Ads Google Shopping and Pinterest Ads
SEO - Continue to improve the organic performance of our websites through optimising content and by exploring link building opportunities.

You will also be supporting our Head of Marketing with the following:

Brand Development- Work with our leadership team, designers and external partners to ensure our product range and all content created (products, photo shoots, etc) is brand-centric and has the Rare London customer at its heart.
Analytics and Insight - Manage our data insight programme, using analysis tool such as GA, HotJar, Shopify, etc to uncover opportunities to improve the customer experience and the overall performance of our online stores.
Conversion Optimisation - Use data insights to plan and execute A/B and M/V testing of our websites to improve key performance metrics such as bounce rate, add to basket, basket-to-checkout and final checkout.

Personal skills and attributes: