Position Overview & Specifications

Brief overview of the role:
We are looking for an apprentice to specialise in social media content and e-Commerce.

Working week:
Monday to Friday. 830-1730.

Positions available:
1

Vacancy description:
Some key duties are;

You will pay special attention to creating engaging content
Manage and run social media campaigns
Analyse data for social media campaigns
Make recommendations based on social media engagement

You will also play a key role in developing and supporting the e-Commerce activity. This is a new initiative, so developing key strategies for sales and growth are pivotal in making this a success. There is the opportunity to really make this your own and be a key part in the growth of the business.

Requirements and prospects

Qualifications Required:
None specifically, but you should be able to showcase your creative skills.

Desired skills:
You should have a creative mind and approach to writing engaging and meaningful content. You should also have some understanding of direct sales and customer engagement.

Personal Qualities:

Attention to detail is critical
Excellent written and spoken communication skills
Excellent grasp of English with particular attention to grammar, spelling etc
Creative
Can-do attitude

Training to be provided:
CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:

Customer engagement and market segmentation
Customer lifecycle
Digital and Social Media Strategies
Exploiting real-time information
Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:

Security levels necessary to protect data
Digital etiquette
Customer Relationship Management systems
Understand the differences between all the major digital and social media platforms
Plan digital content based on audience needs
How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:

Compatibility of code on different platforms
Components involved in web development
Hosting and serving
Search Engines
How local (cookies) or session data storage is utilised
Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics: