Position Overview & Specifications

Informa Tech, a division of the FTSE100 Informa Group, is a renowned global leader in delivering B2B Information Services to the Information & Communication Technology (ICT) industry worldwide.

We are seeking a dedicated and seasoned digital marketing expert to join our Service Provider (SP) team, which provides valuable insights and guidance to the telecommunications industry. The ideal candidate will possess extensive expertise in SEO management, CMS, and content management.

Key Responsibilities

Develop and implement a comprehensive digital marketing strategy aligned with the objectives of all SP pillar websites.
Analyze data and user behavior patterns to optimize and improve user engagement, conversion rates, and overall usage.
Create customer journeys based on user behavior to attract our target audience and drive conversions effectively.
Provide regular reports on the overall marketing effectiveness and return on investment (ROI) for all websites, identifying areas for optimization and adjustment.
Deliver and optimize content to SP communities, ensuring it aligns with their needs and preferences.
Analyze web traffic, social media analytics, and other relevant metrics to identify opportunities for enhancing audience messaging across digital channels.

Knowledge and Skills

Expert knowledge of SEO/PPC and SEO tools
Social Media
Digital Marketing
Content Marketing
Understand the marketing conversion funnel
Experience with working with 3rd party agencies

Qualifications

Experience with working with 3rd party agencies
Expert in building growth marketing strategy for all digital channels (websites, social, SEM) focused on audience growth
Experience in digital transformation projects
Experience in building new websites and working with third-party agencies
Expert in maintaining existing websites, understanding performance and growth

Job Type: Permanent

Salary: £34,535.00-£38,192.00 per year

Benefits: