SEO Executive - GAME

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME

• Make & implement recommendations to improve SEO channel performance and rankings.
• You will be co-ordinating the production of on-page SEO optimisations as well as being involved hands-on creation.
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords.
• Responsible for writing SEO copy for the following (but not limited to):
• eCommerce category pages.
• Campaign Landing Pages / Buying guides.
• Use tools Botify / ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audit of websites.
• Use tools like PI-datametrics / SEMRush for insights and highlight opportunities to improve performance.
• Work with content writer and internal editorial team to drive SEO in content creation, optimise copy and landing pages.

• Willingly takes the initiative and suggest new approaches.
• Previous experience within a SEO role.
• Respects individual’s views and positively contributes to a learning environment.
• Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values.
• Continuously and proactively improves the quality of service delivered.
• Willingly takes the initiative and suggest new approaches.

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.