Position Overview & Specifications
Contract: Permanent
Hours: 40 hours per week (hybrid working available)
Salary: £28,000 per annum, plus discretionary incentive scheme.
We have an exciting opportunity for a creative and social media savvy marketing executive to join our award-winning commercial team.
As Marketing and Social Media Executive, you will be responsible for coordinating and implementing the Hotel’s social media strategy and providing support and expertise to increase brand awareness, engagement and revenue for the Hotel, to support us in achieving our vision of being a world-leading hospitality destination.
Your key contributions will include:
Social media:
- Owning the content strategy and community management for marketing-led activity
- Writing informative and effective copy, schedule / boost posts, brief /
- Liaising with the wider commercial team as required, generating assets in-house and working with key stakeholders to develop and deploy campaigns.
- Daily management and scheduling of all the Hotel’s social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Monitoring and analysing social media metrics and providing regular reports to management on the effectiveness of social media campaigns and initiatives.
- Coordinating the Hotel’s CRM system (Revinate) with analysing campaigns, managing guest segmentation, preparing reports and recognising customer trends.
Marketing Administration:
- Assisting with the production brief of marketing materials and literature, including managing poster and brochure distribution, briefing printers and sourcing Hotel merchandise.
- Researching upcoming events/ national days and implementing a marketing and social media plan in line with the activity.
- Coordination of Hotel content photo and videography shoots, ensuring content is shared and saved with all key stakeholders of the business.
- Developing and maintaining relationships with influencers, partners, and organisations to promote the brand and drive future business.
You must have at least 2 years of experience in a marketing and social media role, in a fast-paced and professional environment, with a strong understanding of social media and CRM systems. You should also be highly creative, with the ability to positively influence and engage with a wide range of audiences and work collaboratively with colleagues at the Hotel and University of Birmingham.
Closing Date : 16 April 2023