Global Brand Ambassador Don Papa

Job Description : Global Brand Ambassador, Don Papa Location: London, UK Type: Permanent Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. Don Papa is not a regular Rum with a regular marketing model. This is an evolved brand building model for Diageo with a need to retain a very distinctive visual magic; true Filipino culture from a London based team, requiring diversity in talent and thinking, and a brand that acts (80% of all they do), and then share those acts with a consistent visual/luxury execution.

• Don Papa is super-premium single island dark rum from the Philippines, gaining traction in fast growing European markets thanks to its unique flavor profile, distinctive brand world design, and authentic brand story (Filipino culture)
• Plays in SP price point (IWSR: €30-40/btl), a price point with strong growth potential (14% 2020-24 CAGR expected), and where Diageo is currently under-represented2, with 6% CY20 share of SP rum per IWSR.

Purpose of the Role: This role is about driving fame, and building quality, for the Don Papa by inspiring engaging and educating internal and external customers, media and partners to creating more brand advocates, more sales. Leadership Responsibilities: External Universe

• Global & Local influential Accounts
• Trade Experts & Influencers
• Lifestyle Influencers / KOLs
• Rum Experts
• Media – On and Off Line

Internal Universe

• Brand teams / C&E
• Commercial Teams
• Supply
• Brand Home

Creating Possibilities – share the Bao vision, and be an advocate that creates belief and action in others. Ability to influence a very broad range of stakeholders, internally and externally (media and customers and bartenders and KOLs) Ability to act with agility across diverse programs Entrepreneurship to identify and create the programs needed for the audiences. Ability to be a credible industry leader, and build trust, confidence & excitement for Don Papa.

• Delivery and evolution of the brand ambassador strategy and execution
• Partner with markets for engagement with Global & Local Influencing accounts
• Expert partner for Don Papa brand home in serve, menu creation, rituals,
• Capability lead for Rum internally & Externally
• A voice of Don Papa for global & local media (traditional and digital)
• DBA: Content development and delivery in partnership with DBA team and agencies
• Partner with markets to develop serve strategies and brand engagement programs with the trade / at events, incl. market implementation support.
• Rum in Culture expert – how Rum is served / consumed
• M&E support for impact of Brand Ambassadors

Working with Us Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Join us and you can also expect a highly competitive and flexible rewards and benefits package, including:

• Contemporary work life balance policies and wellbeing activities
• On site gym or subsidised gym membership
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• On site nursery or vouchers
• Annual bonus of circa 15% of your base salary (dependent on performance)
• Share options
• 28 days’ vacation per annum

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. About Us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level! Feel inspired? Then this may be the opportunity for you! Worker Type : Regular Primary Location: 1HQ Additional Locations : Job Posting Start Date : 2023-02-24