🟢 Actively Hiring · 8d ago ⏳ Closes in 83 days 🇬🇧 UK Corridor 🛡️ UK Work Eligibility 🏢 Company - Public

Director of Sales & Events Efficiency

🏢 AMSL · 📍 Twickenham, England · 🕒 Oct 14, 2026 · Ref: OP-VERIF-8FB7DB11
Benchmark Compensation (Annual Base)
£80,000 - £90,000
£6,667 - £7,500 / mo
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Position Overview & Specifications

The Arora Group is one of the largest private owner and operator of hotels in the UK, with over 6000 rooms in operation across 12 Global Brands, including Marriott, Hilton, Accor and IHG portfolios. Our values revolve around our people, our guests and achievement through ownership which has enabled our exponential growth over the last few years.


Director of Sales & Events Efficiency Competitive

Arora Hotels, a division of the Arora Group, is one of the UK’s leading hotel owner-operators with expertise in airport and city centre hotel operations.

Current hotels within the portfolio include Sofitel London Heathrow, Sofitel London Gatwick and Novotel London Stansted (under a franchise agreement with Accor), Renaissance London Heathrow (under a franchise agreement with Marriott), InterContinental® London ‒ The O2, Crowne Plaza London Heathrow Terminal 4, Holiday Inn Express® London Heathrow Terminal 4 (under a franchise agreement with IHG), Hilton London Gatwick and Hilton Garden Inn London Heathrow Terminals 2 & 3 (under a franchise agreement with Hilton Hotel and Resorts), and Arora Gatwick - Crawley. Fairmont Windsor Park Hotel and Luton Hoo are the latest additions to the portfolio.

We have exciting opportunity for Director of Sales & Events Efficiency!

You will be leading and driving commercial performance and market share within the sales and events functions at both hotel and central teams. In conjunction with Hotel General Managers and the Senior Director – Commercial, ensuring that the appropriate performance measures and standard operating procedures are in place for individuals and teams and driving accountability to meet agreed targets for the corporate, transient business and group business and events segments.

The position will facilitate productive relationships, explore all sales opportunities, and endorse relevant brand sales and initiatives from Arora Group’s franchise partners namely, Accor, IHG, Marriott and Hilton.

The position will form part of and work alongside the hotel division commercial senior leadership team including the Director of Revenue and Distribution and Director of Marketing and Communications.

Skills & Experiences

  • A successful track record of sales and events management in a hotel environment or similar hospitality industry. Ideally at least 5 years in a sales and events senior leadership role.
  • Experience of working with major global hotel brands is ideal.
  • Strong commercial approach identifying sales and revenue maximisation opportunities for the Arora Group of hotels.
  • Computer literate together with a strong understanding of sales and events systems such as Delphi, Opera, Sales Force.
  • Strong knowledge of commercial contracts with both suppliers and clients relating to sales and events and having the ability to negotiate terms that protect the best interest of the hotels.

Please note that as part of this role, there may be elements of travel both within the UK and overseas

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